Copywriting and Business Marketing Support
When our clients first approach, there are many questions. We love to meet, to talk, to reassure a new client that you are making the best move for your business by hiring a professional freelance copywriter or consultant; whether it's for a particular project, or on an on-going basis to off-set the much higher cost of a full or part time employee wage.
But as we get asked the same questions so often, here's a wee guide to help forestall any initial anxieties or unsurety, if it's your first time with a freelancer.
FAQ for your Copywriter
We hear this a lot.
Many smaller businesses, particularly in Ireland, have never even heard of copywriting as an actual real life thing, and simply don't know the benefits a professional copywriter can bring to your bottom line.
According to leading authority Copyblogger.com:
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.
If the purpose of the writing is not directly promotional, a copywriter may be called a content creator or content writer.
Copywriters are involved in much, or even most, of the marketing materials and content creation in every substantial business. Some of the content we create is:
- Direct mail pieces
- Web page and SEO content
- Traditional and Online adverts
- E-mail newsletters
- Landing Pages
- BtoB (business to business) marketing
- Television or radio commercial scripts
- Company or product taglines and slogans
- Ad jingle lyrics
- Press releases and launch campaigns
- White papers or Ebooks
- Grant applications
- Catalogue copy
- Promotional brochures
- Direct mail postcards
- Sales letters
- Flap copy or back cover copy for books and other media
- Social media content - Twitter tweets, LinkedIn posts/articles, Facebook ads/posts
Not an exhaustive list, by any means, but it gives you an idea of the copywriting scope.
WHAT WILL IT COST?
We charge a flat fee per project. Each project consultation and quote are unique, and tailored to your business needs.
Generally, our fees currently work out at an average of €29, or $35 per hour. This is less than the standard market average of about $50 per hour for professional copywriting.
We work within the initial quote terms and specifications, to a flat fee, which gives you peace of mind - knowing that nobody is trying to stretch out a job to boost the per hour rate, and that your budgeted spend is guaranteed to remain on track.
WHY IS YOUR RATE LOWER THAN THE AVERAGE?
Because... Roscommon, Ireland.
This is where we live and work, and although we regularly conduct client consultations and meetings through Skype, Conference Calls, Google Hangouts, and plain old phone and email, a face to face real time meeting is more difficult.
Now, the benefit of this is that you, the client, are guaranteed that the price we quote is for actual real time work that's happening on your project - and not for travel time spent sitting in the car singing along to Soul Sister Divas Greatest Hits.
We will of course travel for larger, confirmed projects, but the costs will be factored into your quote, so just let us know in advance!
Not a bad deal really, over all, is it?
WHY CAN'T I JUST WRITE IT MYSELF?
Oh, you can.
Fred from Marketing could probably whip something up to throw in there too.
You can also get an intern, or a student on work experience to do it. Or head over to a content mill and grab yourself some cheap content from that nice man in India who will gladly do it for a fiverr.
Or, you can hire an experienced professional to put the words to your significant marketing investment (how much did that graphic or technical design element cost you?), your first person customer interaction (how much is a quality 'moment of truth' realisation about your business worth, in terms of a customer's lifetime loyalty?), your project content management, from proposal to final report (how much is that grant or investment opportunity worth to your business in the long term?).
As with every other thing in this lifetime, my friend, you get what you pay for.
Check out the team at Write Ireland. That sort of quality and experience is hard won, we work hard to keep our work to top standards, and it doesn't come cheap.
Expert copywriting pays for itself time and time again, as every savvy professional knows.