Out with the Old...
The Wolfpack website was looking a little sparse. The only page tabs were Home, Publications, Events, Submissions, and Contact Us. All a business needs, you might say, but - it's all that most businesses have. Why not be different, we said? Why not go a little further?
We started thinking about our target market. People who buy books? Yes, maybe, but really - people who buy books go to Amazon, or the Book Depository, now don't they? The few good souls who want to support an honest publisher by purchasing directly from them are looking for this publisher's website anyway, with the decision to buy already made. So, yes, let's make it easy and pleasant for people who want to buy books, but who are we really after? Who do we want to catch when they are searching and browsing?
We started thinking about our target market. People who buy books? Yes, maybe, but really - people who buy books go to Amazon, or the Book Depository, now don't they? The few good souls who want to support an honest publisher by purchasing directly from them are looking for this publisher's website anyway, with the decision to buy already made. So, yes, let's make it easy and pleasant for people who want to buy books, but who are we really after? Who do we want to catch when they are searching and browsing?
What is a Publisher, without the Writers?
Writers. For a publisher new to the market, building a quality, reliable catalogue is priority number one, and for that we need writers. We want to focus on the writers, especially as the whole concept and 'Unique Selling Point' of Wolfpack Publishers is to offer a better deal for the writer; the guy or gal who is, after all, doing the bulk of the hard work on any given book.
So, we looked at what was there, and shuffled things around. The original home page featured a rambling non-essential promo stunt for one of their books, which is great, but shouldn't be the first thing folk see when they land. Instead, we went with focus on their target market, and the unique selling point, with copy written to convince and assure writers that this is who they want to publish with...
So, we looked at what was there, and shuffled things around. The original home page featured a rambling non-essential promo stunt for one of their books, which is great, but shouldn't be the first thing folk see when they land. Instead, we went with focus on their target market, and the unique selling point, with copy written to convince and assure writers that this is who they want to publish with...
Keyword searches formed the basis for the content upgrade - with words and phrases like 'Be a Writer', 'Publishing', and 'Get Published' showing up as rather high on the writer's agenda. Nobody was surprised. We made these top words and phrases our Page Titles, and used them in the descriptions and headings in every way plausible. The new Home Page content reads:
PROFITABLE PARTNERSHIP BETWEEN WRITER & PUBLISHER
Sound good? That's what we offer at Wolfpack Publishers, a growing Irish publishing company based in Strokestown, County Roscommon. We are looking for authors ready to publish a book, who want the benefits of a traditional publishing company, with the higher profits of self publishing. If you are writing a novel or a non-fiction book, and nearly ready to publish, we want to hear about it!
We have advice on How to be a Writer, Recommended Reading for Authors, and Writer Support Services, but mostly we want to hear from writers who are ready to publish a book, and want to have a stake in marketing and promoting their own books to increase profits.
Some Advantages to Publishing with Wolfpack Publishers:
- Fast turnaround for publication - usually in 2 to 3 months
- Custom professional artwork & design for cover/interior
- Print copies and eBooks available on publication
- Extensive online sales and marketing network
- Author platform support, from your website to social media
- Better profit margins than 'traditional' publishers
Visit our submissions page today to see if you might fit the team at Wolfpack Publishers - Get Published!
Compare and Contrast - Old and New...
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Bonus Extras
- We added a focused Mailing List page which includes an incentive programme, and sign ups have increased by 300%
- Page Footer also includes Mailing List 'Call to Action' on every page, Social Media and Email Links, and a Site Map
- Specialty Pages designed and optimised for the Target Market include 'Be a Writer', with advice and support from an experienced, published author, plus a 'Recommended Reading' page - this is Content Marketing and Search Engine Optimization
- We designed a 'Short Story Anthology' Competition - to raise the publisher profile and build the book catalogue at the same time.
Wolfpack Publishers have seen a website landing increase of 79% since the new website went live, with the home page being the number one port of call, the target market tempting 'Be a Writer' page a close second, and the Short Story Competition a healthy third.
Manuscript queries and Short Story Competition entries rolled in from all over the world, with new writers from Scotland to Malaysia finding and contacting our clients on a daily basis, and John was so delighted with the progress and improvements, he hired us to take care of his monthly newsletter too. For less than the cost of a monthly ad in the local newspaper, he's reaching out directly to his existing customers, as well as new sign-ups, and his open rate has risen to 12% higher than the average for his industry.