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Direct Mail Campaigns
In the past, 'Direct Mail' might have meant a start up company buying a list of 'leads' or 'guaranteed prospects' and posting flyers or offers directly through their front door (if the 'prospects' still lived at that address). To you and I, this meant the daily junk mail we all know and loathe.
Today, your business should be working to build a specialised, efficient, easy to organise and target, mailing list - both postal and digital - which means you can reach your ideal prospects directly at any time. In today's world of SPAM invasion and tightening privacy laws, Copywriting Ireland will help your business to access those customers who are expressing current, direct and valid interest in your product or service, every time. This will save you time and money on your marketing budget, and increase your return on investment.
Advantages of Direct Mail (either Print or Digital):
Campaigns can be highly targeted; reaching any buyer profile or market segment on your lists
Personalised address; you are communicating with your customers on a first name basis
Compliments media campaigns; can direct to or highlight your other advertising
Fast to produce; excellent for time sensitive campaigns
Easier for customer response; also makes for excellent tracking of your marketing spend and efficacy
Promotes 'word of mouth' marketing; enables customers to pass your marketing materials and work for you!
We will guide you through the laws governing data collection and storage, as well as crafting the marketing materials that your customers want to see. CopyWriting Ireland will help you hit the right targets, for great return on investment.