Advertising Your Business in Print.
NewsBrands Ireland, who represent 16 publication titles in Ireland (including The Irish Times), recently released figures showing that ad spend has risen by 4% from Jan to June 2015 - the first overall rise in spending since 2007.
€80.9 million was spent on print and online advertising in NewsBrands Ireland titles so far this year: advertising agencies contributed €48.1 million, and advertising coming directly from Irish businesses stood at €32.8 million, though this included property and recruitment ads.
9 out of 10 clients perceive email marketing as a channel of ‘importance’ or ‘great strategic importance’ for achieving business goals, according to the UK's National Client Email Report of 2015.
Direct revenue is most often a key email marketing objective and email marketing campaigns are very effective in delivering it.
- Driving revenue through sales tops the list of prime objectives, with over a quarter (26%) of marketers seeing it as the most important goal.
- Marketers are aware of the need for engagement with one in five (22%) naming it their prime objective.
- 60% of marketers use conversion rates to evaluate email campaigns effectiveness.
Practical Ecommerce suggests you can measure your print advertising methods in 4 ways, and even provide a handy video. Some of it is undoubtedly a wee bit on the obvious side, but worth repeating:
1. - Landing Pages and Advert Specific Sub-Domains on Your Website
Simple enough, have a direct and specific web page that the advert promotes, and monitor the traffic on it, plus conversions that translate to sales.
2. - Use Coupons and Advert Related Calls to Action
Customers are on the look-out for money saving deals, so a 10% discount, 'Buy One Get One Free', or similar incentive when they present a code or a particular phrase works well, and means you can track the metrics in your sales and stock systems.
3. - Monitor Your Sales
If you run an advert in a weekend newspaper, and on the Monday your phone is ringing off the hook, email inbox is flooded with enquiries, or your sales through that week/month are double what they would usually be for that time period... it's a good bet that's related to your advertisment.
4. - Just Ask
Have a customer feedback card, or employees tracking (and recording) verbal queries to your customers, or send a simple post sales email... Simply asking them where (and when!) they heard about your business.